This is the time of year for giving and receiving. As your mailbox fills up with solicitations from nonprofits – everyone from the Salvation Army to the World Wildlife Fund – how do you know which ones are worthy? And even more important, how can you tell which ones you should steer clear of?
One of the criteria most people are concerned about when choosing a charity is how efficient they are.
- Does the charity spend all of its revenue on fundraising, or
- Does a good portion of the contributions received directly support service programs?
- A rule of thumb is that 60% or more of your contributions should directly support programs.